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10 Selling Myths Uncovered
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In preparing your house to
sell, ask yourself over and over if your house
looks like someone else's dream house. Houses
in move-in condition tend to be inviting to
buyers; houses that are in like-new condition
typically sell fastest and procures the best
price because it outshine the competition.
With that in mind, here are a few things
to consider as you look over your house when
getting ready to sell:
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1.
Myth: You should always price
your home high and gradually correct the sales
price downward |
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Truth: Pricing
too high can be as bad as pricing too low.
Your strategy in listing high may be that
you will always have the chance to accept
a lower offer. But the truth is that if the
listing price is too high, you'll miss out
on a percentage of buyers looking in the price
range where your home should be. Offers may
not even come in, because the buyers who would
be most interested in your home are scared
off by the price and won't even take the time
to look. By the time the listing price is
corrected, you may have already lost exposure
to a large group of potential buyers. Your
real estate agent will be able to offer you
a comparable market analysis for your home.
This is essentially a document that compares
your home to other similar homes in your area,
with the goal of helping you to accurately
assess your home's true market value.
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2.
Myth: Minor repairs can wait until later.
There are more important things to be done
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Truth: Minor
repairs make your house more marketable, allowing
you to maximize your return (or minimize loss)
on the sale.
By and large, buyers are looking for an inviting
home in move-in condition. Buyers who are
willing to tackle the repairs after moving
in automatically subtract the cost of needed
fix-ups from the price they offer. You save
nothing by putting off these items, and you
may likely slow the sale of your home.
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3.
Myth: Once potential buyers
see the inside of your home, curb appeal won't
matter. |
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Truth: Buyers
probably won't make it to the inside of the
home if the outside of your home does not
appeal to them.
Many buyers today will drive by a home before
deciding whether or not to look inside. Your
home's exterior will have less than a minute
to make a good first impression. Spruce up
the view of the house by keeping the lawn
mowed, shrubs and trees trimmed, and gardens
weeded and edged. Clear the walkways and driveways
of leaves and other debris. Repair gutters
and eaves, touch up the exterior paint, and
repair or resurface cracked driveways and
sidewalks. You can also add additional appeal
by placing potted flowers out front, hanging
a wreath on the outside of the door, positioning
new street numbers, and putting out a pleasing
welcome mat.
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4.
Myth: Once potential buyers fall in love
with the exterior look of your home, you put
interior improvements on the back burner. |
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Truth: Buyers
have no qualms about walking right out the
front door within 60 seconds if the house
doesn't look like it could be theirs.
Remember that most buyers are looking for
an inviting home in move-in condition. You
might consider spending a few dollars on:
painting, if the existing paint is in bad
shape or an unusual color; carpeting, if it
shows excessive wear or an outdated color
or style; refacing kitchen cabinets; scrubbing
bathrooms until they are sparkling clean;
or several other key repairs or replacements.
Although you may be uncomfortable with spending
a few thousand dollars on your home right
before you sell it, it's not uncommon for
the right work to more than pay for itself
in a higher selling price and shorter marketing
time. Your real estate agent will consult
with you about the repairs and replacements
that will benefit you most.
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5.
Myth: Your home must be every
home buyer's dream home. |
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Truth: If you
get carried away with repairs and replacements
to your home, you may end up over-improving
the house.
At some point, improvements that you make
to your home can rise far above and beyond
what is customary for comparable homes in
your area. For instance, there may not be
another swimming pool in your entire subdivision.
After spending $20,000 to install an in-ground
swimming pool that you hope will lure buyers,
you may find that it only raises the market
value of your home by $10,000 because there
are no other comparable properties to support
the market value of the pool. As a rule of
thumb, if your improvements push your home's
value higher than 20% above average neighboring
home values, don't expect to recoup the entire
amount of improvements. Your real estate agent
can advise you as to the scope of projects
you might consider in preparing your house
for sale.
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6.
Myth: Buyers are unswayed
by sellers that offer creative financing options. |
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Truth: By offering
flexibility in financing options, you may
lure even more prospective buyers.
You might consider offering seller financing,
paying some of the buyer's closing costs,
including a one-year home warranty, or other
buyer incentives. Your real estate agent,
who has professional knowledge of local market
activity, can help you decide what incentives,
if any, to offer.
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7.
Myth: You are better off
selling your home on your own, thus saving the
commission you would have paid to a real estate
agent. |
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Truth: Statistically,
many sellers who attempt to sell their homes
on their own cannot consummate the sale without
the service of a professional real estate
agent.
And those sellers who are successful in selling
without a real estate agent often net less
from the sale than sellers who use do a professional
real estate agent. You probably visit a doctor
when you are in ill health. You also likely
take your car to a mechanic for repair and
maintenance. When you require legal advice,
chances are that you seek the services of
an attorney. Doesn't it make sense that you
should contact a real estate professional
when you are preparing to sell your biggest
asset?
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8.
Myth: Good sellers are available to guide
prospective buyers through the home, giving
the whole process a more personal touch |
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Truth: Prospective
buyers will feel more that "this house
could be" their home if the current owners
are not there.
The presence of homeowners and/ or their
family members in the home while it is being
previewed can make buyers feel like they are
intruding. They really do need to be able
to visualize this house as their home, which
can be difficult to do when they are acutely
aware that it is still your home. Your real
estate agent will be happy to look out for
your home during open houses or showings.
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9.
Myth: Successful sellers insist that the
terms of the sale happen their way or no way. |
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Truth: If you
approach the sale of your home as an adversary
of the buyer, you risk losing a perfectly
solid buyer for no good reason.
Always remember that both you and the buyer
have the same basic end goal: for you to sell
your home and for the buyer to buy your home.
Your real estate agent will join you in approaching
negotiations in a positive frame of mind,
which often results in a win-win proposition
for both you and the buyer. And if both parties
are satisfied with the outcome of negotiations,
very few things will come between you and
the closing table.
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10.
Myth: When you receive an
offer, you should make the buyer wait. This
gives you a better negotiating position. |
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Truth: You should
reply immediately to an offer!
When a buyer makes an offer, that buyer is,
at that moment in time, ready to buy your
home. Moods can change, and you don't want
to lose the sale because you have stalled
in replying. |